market needs

OVERVIEW OF COFFEE MARKET

MARKET SIZE

RM3.4 BILLION

3150 Independant Cafes
2011 – 2016 CAGR = 0.9%

Why is the industry due for consolidation?

There are 3,150 independent cafes in Malaysia

No bargaining power

Low Growth

Many Micro traders / roasters

In short, no back-end support to scale. The current supply chain model has remained stagnant over the past 5 years and now is time to shake it !!

about the company

Union Artisan Coffee

Union Artisan Coffee is a passionate endeavor with a simple desire to share and instill the love and knowledge of good coffee to others.

Preloader
  • Union Artisan Coffee @ 1MK

    1,000sf

  • Union Roastery @ Citta Mall

    5,000sf

  • ALL DAY by Union @ 3Damansara

    2,800sf

  • Union Artisan Coffee @ Da Men

    2,300sf

  • Union Café @ 1U

    2,000sf

  • Union Artisan Coffee @ Kota Damansara

    300sf

Our Cafes

** click the brand to view more information **

ROASTERY DIVISION

The roasting division of Union Roastery strives to be the leading brand in coffee roasting production which constantly performs R&D in roasting, cupping and blending. As our daily routine in production, our team of roasters dedicates their full focus and passion, making every effort in ensuring every batch of roasted coffee is in best potential of its aroma and taste. Our vision is not only about roasting fresh coffee, but also finding best approach in developing the best flavour of the blend to suit the taste of our clients.

PÂTISSERIE DIVISION

Le Clairé Patisserie is one of the latest endeavour of Union Chain Group’s expansion plan. Serving as the patisserie division, Le Clairé has been deliciously baking since 2015. Inspired by croquembouche French pastries, Le Clairé started the first customisable premier choux pastry tower in Malaysia, together with delectable Religieuse, word spreads among pastry lovers and Le Clairé had grown since then.

Here at Le Clairé, we are proud to be one of the industry’s premier confectionery. Each piece of our edible art is beautifully crafted with our passion and each choux tower is individually tailored to our clients’ needs. Lovers of pastry art describe our designs as creative and deliciously unforgettable. The best way to get to know us is by trying our products, just like our tagline: love at first bite. Attention to details ensures consistency of our products and brings simplicity and class to our customers.

unique selling point

Products & Services

KEY PRODUCTS

Premium Coffee From Beans Roasted In-house

Comfort Food

Comfort food at affordable price.

Versatile

We have the expertise to tailor make the café based on location and space while retaining our café theme.

Satellite Kitchen

Our café also serves as a satellite kitchen for food delivery business.

Technology & Experience

Union Artisan Coffee is powered by technology. Recently, we have launched Union Experience, a mobile app which rewards our customers.

union chain group

THE TEAM

THAM-LIH-CHUNG

01THAM LIH CHUNG

Founder and CEO of Union Chain Group

  • A serial entrepreneur who founded Rhombus Connexion which has more than 30 establishments and 8 brands in Malaysia, Singapore and Myanmar
  • Executive Director of AUM Hospitality. He transformed AUM Hospitality, which led to the acquisition by Parkson in 2014
  • Strong business acumen, prudent and eagle-eyed
  • Extensive experience in corporate finance, investment banking and accounting from KPMG, RHB Investment Bank and MMC Corporation Berhad
  • Fellow member of ACCA
  • A Chartered Financial Analyst institute member
WEE-MENG-LOON

02WEE MENG LOON

Head of Baristas of Union Chain Group

  • Young talent in coffee-related field
  • Acquired and accumulated all necessary skills and professionalism in the industry
  • Actively involved in a multi-horizon F&B lifestyle group as Business Development Franchisor
  • Diploma in business on full scholarship from Help College of Arts and Technology Malaysia
  • Barista Skill Professional
NGU-LEE-CHIEN

03NGU LEE CHIEN

General Manager and Head Roaster of Union Chain Group

  • Co-manages Barista Guild Asia as Associate Trainer
  • Established background in management, having acquired experience in Sales and Marketing in several companies
  • Professional qualification in barista skills and roasting
  • Honourable judge in many barista championships
WOON-KAI-SHENG

04WOON KAI SHENG

Head Chef in Union Chain Group

  • Graduated from Culinary Arts and Food Service Management in Johnson & Wales University in Rhode Island, USA
  • Organizing and monitoring the quality and presentation of food
  • Implementing necessary systems to ensure the kitchen works satisfactorily
  • Keeping kitchen’s controllable expenses in check
WONG-ZHEN-HOONG

05ALLEN WONG ZHEN HOONG

Finance Manager in Union Chain Group

  • Assisting CEO in execution of expansion plan
  • A member of Association of Chartered Certified Accountant (ACCA)
  • Experience:
    1. Senior Audit Associate in BDO Malaysia
    2. Finance Manager in AUM Hospitality Sdn Bhd
    3. Business Development Manager in Rhombus Connexion Sdn Bhd

target and offer

OUR PERFORMANCE

PROJECTED REVENUE

PROJECTED EBITDA

PERFORMANCE OF DISTRIBUTION DIVISION

6 OUTLETS - 2019 30 Outlets - 2022
REVENUE RM780,000 RM3,900,000
EBITDA RM284,400 RM2,052,000
EBITDA MARGIN 36.4% 52.6%

THE OFFER

Minimum Target Maximum Target
Target Amount MYR 500,000 MYR 3,000,000
Type Of Share to be issued IRREDEEMABLE CONVERTIBLE PREFERENCE SHARE
Pre fund raising valuation MYR 8,000,825
Share capital before funding exercise 109,000
Price per share MYR 73.40
Shares to be issued 6,812 40,781
Equity Offered 5.88% 27.27%
Minimum investment (15 shares) MYR 1835.00
Investment blocks (15 shares) MYR 1835.00

I’M INTERESTED IN INVESTING

Ready to make a change?

1 lot is 25 shares for RM1,835

RM1,835
1 lot

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USE OF FUNDS

01Opening of new outlets

02Acquisition of Existing Cafes and convert them to Union Artisan Coffee in the most economical way

03Working Capital

The uses of fund is shown as below

OPENING OF NEW OUTLETS

ACQUISITION OF EXISTING CAFES AND CONVERT THEM TO UNION ARTISAN COFFEE IN THE MOST ECONOMICAL WAY

WORKING CAPITAL

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01Beautiful Place

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02Fell the Coffee

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03Full Taste

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